Four Time Grand Slam Champion Naomi Osaka’s Skincare Line, KINLÒ Is A Game Changer For Melanin-Rich Skin Care.
The world of tennis has witnessed the incredible rise of Naomi Osaka, not only as a champion on the court but also an innovator off the court.
Osaka's latest venture, KINLÒ, a functional skincare brand designed for individuals with melanin-rich skin, is a testament to her commitment to inclusivity and empowerment. With a mission to address the unique needs of black, brown, and darker skin tones, KINLÒ offers clean formulations and effective products that protect and rejuvenate the skin.
Naomi also made the brand's name, KINLÒ, a love letter to her heritage, combining the Japanese and Haitian words for "gold." How beautiful is that?
Osaka trailblazing the beauty industry
In a beauty industry that has has limited products for diverse skin tones, Osaka is here to make a change. KINLÒ isn't just another skincare line; it's a mission-first brand that champions the often-overlooked black, brown, and melanated skin types and products available, so has taken it upon herself to BE the change and create products for sun care and emphasises the importance of inclusion in clinical studies on skin cancer prevention.
Osaka's dedication to her community goes beyond skincare; it’s also about education and raising awareness. KINLÒ's mission-first approach includes the involvement of Dr. Naana Boakye, the Dermatology Director, who not only perfects the formulations but also plays a crucial role in educating communities about skin protection and skin cancer prevention, and helped bring Osaka’s vision to life.
Dr. Naana Boakye shared with Business of Fashion:
“This is a public health need. I used to tell people that I didn’t need to wear sunscreen—but even if you have melanin, you need to take care of your skin, and I’m passionate about that.”
Through KINLÒ, Osaka aims to change the game by providing representation, education, and innovative skincare solutions. This trailblazing brand is set to smash barriers and create a space where melanin-rich women can feel seen, celebrated, and empowered.
the birth of KINLÒ
In an interview with GRAZIA, Osaka shared:
“Growing up playing tennis, I never liked using sunscreen because of the white residue, and I assumed my natural melanin would protect me anyway, but that's not actually true. I got a bad sunburn the first time I went to Australia, and then I started doing more research and learned that people of color have a significantly lower skin-cancer-survival rate. KINLÒ was a personal and professional goal of mine, and a mission-first brand to educate others about proper sun protection, no matter what they look like or where they live."”
the KINLÒ collection
Let's dive into some of best sellers of the extraordinary range in KINLÒ's industry-changing products:
Designed to revitalise the delicate skin around the eyes, the Hydrating Eye Cream combines nourishing ingredients to reduce puffiness, diminish dark circles, and promote a youthful appearance. Its luxurious texture melts into the skin, providing intense hydration and a rejuvenating boost.
Picture this: a mist that hydrates, tones, and adds a touch of ethereal radiance. Enter KINLÒ's Hydrating Golden Mist. Infused with a divine blend of natural extracts, this mist works its magic, restoring moisture balance and leaving your skin positively luminous.
The Hydrating Golden Mist is a multitasking product that hydrates, tones, and refreshes the skin. Infused with a unique blend of natural extracts, this mist helps restore the skin's moisture balance, leaving it radiant and revitalised. Its golden hue adds a subtle luminosity, enhancing the natural glow of melanin-rich skin.
The star of the KINLÒ range, the Active Golden Rays Sunscreen, is a mineral-based sunscreen that promises superior sun protection without leaving a white cast. Formulated with melanin-rich skin in mind, it shields against harmful UVA and UVB rays, preventing sunburn, skin damage, and premature aging. Its lightweight texture makes it suitable for everyday use, ensuring that melanin-rich skin is protected and nourished.
the bottom line
KINLÒ, the passion project of the legendary Naomi Osaka, has brought forth a skincare revolution that celebrates the power of melanin-rich skin.
This is not just another skincare line—it's a movement.
From the Hydrating Eye Cream and Hydrating Golden Mist to the Hydrating Lip Balm and Active Golden Rays Sunscreen, each product is meticulously designed to provide optimal skincare benefits.
With KINLÒ, melanin-rich women can finally access a skincare line tailored to their unique needs, and can confidently care for their skin, knowing that they are using products designed with them in mind.
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