5 Skin Experts TIB is putting on your radar.
As I’m sure you know, the internet and social media platforms are FILLED with so much content on skincare, what's hot and not, what works and what doesn’t, celebrities launching their own skincare brands left, right and centre - where to even begin!?
There also seems to be an endless amount of product recommendations, skincare advice, routines to follow and especially with the boom of TikTok, but how do we know who to trust?
Looking for answers and investigating ourselves, we’ve found some of our favourite skin experts who are an incredible mix of dermatologists, aestheticians and doctors who can provide medical guidance on achieving your best skin yet, from improving acne, sensitivity, eczema, hyperpigmentation to just wanting an easy routine for basic healthy skin with products that are actually worth the money!
With the rise of every 2nd gen z girl with an instagram account claiming they’re a ‘beauty expert’, we’ve also seen a boom in board certified dermatologists that are willing to share their knowledge, and most importantly break these TikTok and IG skincare trends that sometimes do even more harm than good!
We’ve put together 5 of our favourite skincare experts (btw it was very hard to narrow down to only 5!) that share free advice with their audiences with trusted, safe, medically approved products and easy-to-follow skincare tips & hacks!
Dr. Aegean Chan, FAAD
Handle: @draegeanchan
If you’re feeling overwhelmed or anxious about what you can or can’t put on your face, then follow no further than Dr Chan. She's an MD, FAAD and dual board-certified dermatologist and dermatopathologist. Impressive huh!? Her feed is filled with easy, fun, entertaining, unbiased, evidence-based skincare tips and tricks that will take the complication out of it all.
“There are many skincare products out there, many of which promise you the world. I’m here to tell you that you don't need most of them”
From sunscreen tips to acne myths, Dr Chan says it like it is.
She’s also currently pregnant and is having lots of fun busting a bunch of pregnancy beauty myths, just for all you mums out there.
Nayamka Roberts-Smith
Handle: @labeautyologist
Nayamka’s passion is educating young black and brown people to take better care of their skin, and their bodies. As an award-winning licensed esthetician, entrepreneur, skincare expert and content creator (just wow), she went viral after sharing #The60SecondRule which gained global recognition for its intuitive and simple methodology of longer skin cleansing time.
“I want people to see that even if you don’t feel represented in media and culture, you’re worth loving, as is—and I think beauty can do that.”
This skincare queen has been featured in several publications, including Cosmopolitan and Allure Magazine, and has an audience of over 1 million. Like I said, a MUST follow.
Yadira Cauchi
Handle: @yadscauchiskin
Dermal Therapist Yadira Cauchi is a beauty expert and knows how overwhelming and complicated the skincare and cosmetic world can be. She is famous for her informative yet hilarious TikToks (often featuring her hubby!) and taking things back to basics for us and is a regular writer for the well-known Beauty IQ.
“My clients hear me talk about this all the time - less is more! And honestly, culling unnecessary products feels very therapeutic to me.”
If you want educational but digestible bites of beauty info while having a giggle at the same time, give Yads a follow!
Dr. Sam Bunting
Handle: @drsambunting
Dr Sam Bunting is the founder of the DR SAM BUNTING + ASSOCIATES and her famously popular personal beauty brand, Dr Sam's. Not only are her products science backed and provide incredible results, but her feed is FULL of easy-to-follow tips for glowing and healthy skin specifically.
“My mission is to educate and empower you to master your own skin.”
Dr. Sam truly believes that that skin mastery means JOY, and that her purpose is to demystify and simplify skincare for the best possible results. She is deeply invested in offering excellent free skincare advice on Instagram, where she posts to over 100,000 followers.
Dr. Adeline Kikam, DO, FAAD
Handle: @brownskinderm
Dr Adeline’s Instagram is basically the hyperpigmentation bible. As the founder of Brownskinderm and a board-certified dermatologist, she’s an open book for her own skincare journeys, trials, errors and successes, and in turn, recommendations for women of colour. She loves her instagram account and followers and is all about using the platform to get the right information to help her followers feel beautiful as they are — in their own skin.
“As a black woman, I felt invisible to the skincare industry when it came to skincare that catered to the needs of brown skin.”
Her passion is to help make people feel beautiful and confident in their own skin through accessible information.
bottom line
Need we say more? We hope you enjoy the valuable content from these passionate and certified skincare professionals. The internet can be a wonderful thing when we really think about how far it has come in terms of education, and relatability. And the more we know the more empowered we become in understanding our own skincare and what that looks like, and the wider we cast our net on following incredible people like these, the more we’ll see that beauty is for absolutely everyone.